What do you call a notification reindeer?
4 min readDec 9, 2021
Friendly reminDEER that as 2021 draws to a close, the “normal” end-of-year business releases are upon us: Spotify Wrapped, Forbes 30 under 30 list, etc. But don’t be fooled; as we enter 2022, the emergence of the omicron variant reminds us that nothing about this year (or the next) will have the same sense of normalcy we experienced back in 2019.
We’re starting to see, unlike any other year in history, the media’s focusing on what the new normal will look like — and that’s unsettling. It’s natural to look back on 2019 with a bit of nostalgia, but when do we…