A New Category of Political Intelligence Tools Will Define Tomorrow’s Political Winners

The 2016 U.S. Presidential election presented a seminal demonstration of the power of big data and analytics in the modern political campaigns. While the overall spending of nearly $1.6B by campaigns was record-breaking on its own, 2016 was also unique based on the record-breaking spend on social media and the behavioral targeting data used to hone, with laser precision, the targeting and placement of social media ads. By all accounts, the behaviorally-driven, microtargeting strategy worked. So much so that…