Photo by Element5 Digital on Unsplash

1.) VOTE!

2.) Download The Neutral’s iPhone or Android app (it’s free!) for objective, unbiased coverage throughout the night.

3.) Read The Neutral’s Guide to Election Week.

4.) Call someone you don’t see eye to eye with on political issues and tell them we will get though this…together, as fellow Americans. Seriously — make a call.

5.) Prepare your mind for the results to go either way.

6.) Get a good workout in today before settling in for the results.

7.) Stock up on ice, lots of your drink of choice, and plenty of comfort food. …


There is nothing new about the virality and amplification of narratives. This element of human communication has been around nearly as long as biological viruses that spread from person to person. Across history, the spread of human disease and human narratives are driven by an important commonality: humans interacting with each other.

Much has changed over the last 16 years in terms of how information is generated and disseminated. …


I made sure to pick up a copy of The Washington Post before my early flight home from D.C. the morning after the Washington Nationals won the World Series.

I had no intention of opening it, having already read the online edition. The paper is going into a box for safe keeping, with hopes that my children will someday remove it and read the story about a ball club essentially written off in June, only to claw back to win the whole thing in late October, on the road.

Though I’m not sure what they’ll do, perhaps years from now…


The 2016 U.S. Presidential election presented a seminal demonstration of the power of big data and analytics in the modern political campaigns. While the overall spending of nearly $1.6B by campaigns was record-breaking on its own, 2016 was also unique based on the record-breaking spend on social media and the behavioral targeting data used to hone, with laser precision, the targeting and placement of social media ads. By all accounts, the behaviorally-driven, microtargeting strategy worked. So much so that in 2018, the former CEO of an obscure, UK-based behavioral analytics firm called Cambridge Analytica claimed on hidden camera that his…


Instead of defending ourselves, we started a discussion

Photo by Romain V on Unsplash

I was traveling on an East Coast, West Coast business trip last week and arrived home late Thursday. I was eager for a quiet, pre-Memorial Day Friday in the office. My first meeting was a one-on-one with a colleague to review a couple of items and riff on a few ideas.

During the meeting, my colleague paused, and then asked: “Did you happen to see the latest review we received on Glassdoor?”

I hadn’t. “You should take a look,” they said.

I pulled up Glassdoor on my phone and quickly scanned the review. As I consumed it, the words made…


Just about every week, a brand will forward us a campaign, event, or crisis performance report generated by their PR firm or other agency. The purpose of doing so is to have our team review or, in a growing number of cases, audit for accuracy. And over the last year, we’ve noticed some alarming trends.

I won’t mince words. The amount of manipulated and irrelevant data being used to generate campaign performance and crisis reporting is staggering. We’re seeing enough (and clearly brands are, too) to make us believe this is not a not random trend. …


Accurately measuring and reporting the impact and effectiveness of earned media has been, and continues to be, the subject of persistent debate within the public relations industry. It’s not difficult to understand why.

External PR and communications agencies have an incentive (in the form of continued generation of fees) to deliver results favorable and beneficial to their clients: background, strategy, influencer and journalist identification, coverage, crisis counseling, reporting, and more. And they must deliver in a media and influencer environment that is increasingly difficult to consistently predict, shape, and extract value. It’s no small task.

There are lies. There are…


Fundraising Headlines


Gate B20 — JFK International Airport. New York. April 26, 2017.

This gate at JFK, where I’m departing from today, brings back vivid memories. It was December 19, 2012, and I walked through TSA in Terminal 4. After assembling my briefcase and carry-on, I glanced at my phone as I walked to this very gate.

One missed call. One voicemail. I listened:

“Hey babe, it’s me. Listen, my water just broke. I’m at J’s school and I’m headed to the hospital. Call me when you get this message.”

Baby D wasn’t supposed to come along until January 25, over a month later, via a planned C-section. As he was the second…


Over the last 10 years, the social data market sector has enabled a multitude of ways to understand how audiences interact with brands, organizations, political candidates, governments, and more. Social data platforms have expanded in functionality and complexity through investment and industry consolidation, while simultaneously adjusting to new and evolving data sources. In the case of Facebook and Twitter, the availability or restricted use of existing data sources has required platforms to divert from their original product roadmaps. …

Leigh Fatzinger

Founder and CEO of Turbine Labs. I write about bootstrapping an AI SaaS company, and how leaders consume and use intelligence. (turbinelabs.com / @turbinelabs)

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